Marketing

The titles are listed in this order: Book Title, Author, ISBN, Publisher and ©.

151 Quick Ideas for Advertising on a Shoestring Joachim 9781564149824 Career Press ;
2008
2011 Trendspotting for the Next Decade Laermer 9780071497275 MGH ;
2008
22 Immutable Laws of Branding, The - How to Build a Product or Service into a World-Class Brand Ries 9780887309373 Harper Business ;
1998
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition Feltenstein 9780071740630 MGH ;
2010
6 Imperatives of Marketing, The - Lessons from the Worlds Best Companies Magrath 9780814450420 MGH ;
1992
9 Secrets of Advertising Sehgal 9780070611306 MGH ;
2005
Accidental Branding - How Ordinary People Build Extraordinary Brands Vinjamuri 9780470165065 JW ;
2008
Advanced Brand Management - Managing Brands in a Changing World, 2E Temporal 9780470824498 JW ;
2010
Advertising MacRury 9780415251266 TF - Routledge ;
2009
Advertising and Consumer Culture Reader, The Turow 9780415963305 TF - Routledge ;
2009
Advertising and Integrated Brand Promotion, 5E O Guinn 9780324568677 CL ;
2009
Advertising and Promotion Belch 0071160884 MGH ;
1998
Advertising and Promotion - An Integrated Marketing Communication Perspective Belch 9780071284400 MGH ;
2008
Advertising Communications and Promotion Management, 2E Rossiter 9780071155144 MGH ;
1996
Advertising Creative - Strategy, Copy + Design, 2E Altstiel / Grow 9781412974912 SAGE Publications ;
2010
Advertising Excellence Bovee 9780071138529 MGH ;
1995
Advertising Handbook, The Powell / Hardy / Hawkin 9780415423113 TF - Routledge ;
2009
Advertising is Dead - Long Live Advertising! Himpe 9780500286876 Thames & Hudson ;
2006
Advertising Media Planning, 7E Sissors / Baron 9780071703123 MGH ;
2010
Advertising Next - 150 Winning Campaigns for the New Communications Age Himpe 9780500514160 Thames & Hudson ;
2008
Advertising Principles and Practice, 4E Wells 0137833660 Prentice Hall, Inc. ;
1998
Advertising that Pulls Response McCorkell 0077073207 MGH ;
1990
Advertising Without an Agency Made Easy Kobliski 9781932531282 EP ;
2005
Adweek Copywriting Handbook, The - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One Americas Top Copywriters Sugarman 9780470051245 JW ;
2007
Aftermarketing - How to Keep Customers for Life Through Relationship Marketing Vavra 0786304057 MGH ;
1995
All to One - The Winning Model for Marketing in the Post Internet Economy Jones 9780077097998 MGH ;
2001
Always On - Advertising, Marketing, and Media in an Era of Consumer Control Vollmer 9780071508285 MGH ;
2008
Analysis for Marketing Planning, 7E Lehmann 9780071263634 MGH ;
2008
Art and Science of Interpreting Market Research Evidence, The Smith 9780470844243 JW ;
2004
Asian Marketing Casebook, The Capon 0137955502 Prentice Hall, Inc. ;
1999
Assessing the Marketing Environment Luck 9780080966229 EL ;
2010
Bad Medicine - Misconceptions and Misuses Revealed, From Distance Healing to Vitamin O Wanjek 9780471434993 JW ;
2003
Basic Marketing - A Global-Managerial Approach, 12E Perreault 0071146202 MGH ;
Basic Marketing, 17E Perreault 9780071281041 MGH ;
2008
Beating Low Cost Competition - How Premium Brands Can Respond to Cut-Price Rivals Ryans 9780470742976 JW ;
2009
Berwyn Ice Cream Co. - A Management and Marketing Simulation, 2E Dostal 0395446171 MGH ;
1989
Best of Branding, The - Best Practices in Corporate Branding Gregory 0071403299 MGH ;
2003
Beyond MaxiMarketing - Success Secrets of the MaxiMarketing Winners Rapp 9780070153387 MGH ;
1994
Beyond MaxiMarketing - The New Power of Caring and Daring Rapp 9780071136228 MGH ;
1994
Big Book of Marketing, The - Lessons and Best Practices from the Worlds Greatest Companies Bennett 9780071621250 MGH ;
2010
Boomer Marketing - Selling to a Recession Resistant Market Chaston 9780415489638 TF - Routledge ;
2009
Brain Storm - Tap Into Your Creativity to Generate Awesome Ideas and Remarkable Results Rich 9781564146687 Career Press ;
2003
Brand Asset Management - Driving Profitable Growth Through Your Brands Davis 9780787950774 JW ;
2000
Brand Enigma - Decoding the Secrets of Your Brand Bruce / Harvey 9780470779606 JW ;
2008
Brand for Talent - Eight Essentials to Make Your Talent as Famous as Your Brand Schumann / Sartain 9780470182680 JW ;
2009
Brand Maps - The Competitive Marketing Strategy Game, 4E Chapman 0135974518 Prentice Hall, Inc. ;
1997
Brand Mindset, The - How Companies Like Starbucks, Whirlpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success Knapp 9780071347952 MGH ;
2000
Brand Rewired - Connecting Intellectual Property, Branding, and Creativity Strategy Chasser / Wolfe 9780470575420 JW ;
2010
Brand Spirit - How Cause Related Marketing Builds Brands Pringle 9780471987765 JW ;
1999
Brand Warfare - 10 Rules for Building the Killer Brand D Alessandro 9780071362931 MGH ;
2001
Branding Only Works on Cattle - The New Way to Get Known and Drive Your Competitors Crazy (Business Plus)) Baskin 9780446178013 Business Plus ;
2008
Branding Only Works on Cattle - The New Way to Get Known and Drive Your Competitors Crazy (JW) Baskin 9780470742570 JW ;
2008
Branding with Brains - The Science of Getting Customers to Choose Your Company Walvis 9780273719953 Pearson ;
2010
Brave New Service Strategy, The - Aligning Customer Relationships, Market Strategies, and Business Structures Gutek 9780814405277 AMACOM ;
2000
Brick and Mortar Shopping in the 21st Century Lowrey Lowrey 9780805863642 LEA ;
2008
Bringing Technology to Market - Trends, Cases, Solutions Plotner 9783527502707 JW ;
2007
Building Brand Identity - A Strategy for Success in a Hostile Marketplace Upshaw 9780471042204 JW ;
1995
Building Strong Brands Aaker 9780029001516 Free Press ;
1996
Business Marketing - Connecting Strategy, Relationships, and Learning, 4E Dwyer / Tanner 9780071263436 MGH ;
2009
Chaos Marketing Nilson 0077079914 MGH ;
1995
Commercializing New Technologies - Getting from Mind to Market Jolly 9780875847603 MGH ;
1997
Commodity Modeling and Pricing - Methods for Analyzing Resource Market Behavior Schaeffer 9780470317235 JW ;
2008
Competing on Value Hanan 0814450369 MGH ;
1991
Competitive Branding Nilson 0471984574 JW ;
1998
Concurrent Marketing, 1E Cespedes 0875844448 MGH ;
1995
Connective Branding - Building Brand Equity in a Demanding World Fisher-Buttinger 9780470512401 JW ;
2008
Consumer Behavior - Building Market Strategy, 7E Hawkins 0071153241 MGH ;
1998
Consumer Behavior - Building Marketing Strategy, 11E Hawkins 9780071288415 MGH ;
2010
Consumer Behavior - Buying, Having, and Being, 9E Solomon 9780137034963 Pearson ;
2011
Consumer Behavior and Advertising Involvement Krugman 9780805857887 TF - Routledge ;
2008
Consumer Behavior in the 21st Century Hoyer / MacInnis 9789814319232 CL ;
2010
Consumer Behavior, 10E 9780137006700 XXX ;
Consumer Behavior, 4E (Loudon) Loudon 9780071125116 MGH ;
1993
Consumer Behavior, 4E (Mowen) Mowen 0133209873 Prentice Hall, Inc. ;
1995
Consumer Behavior, 5E Hoyer 9780324834277 CL - South-Western ;
2010
Consumer Economics - Issues and Behaviors, 2E Goldsmith 9780138004828 Pearson - Prentice Hall ;
2009
Consumer Marketing Strategies HBS 0071033432 MGH ;
1991
Consumer Psychology Jansson-Boyd 9780335229284 MGH ;
2010
Contemporary Advertising and Integrated Marketing Communications, 13E Arens / Weigold 9780071220606 MGH ;
2011
Contemporary Advertising, 11E Arens 9780071101059 MGH ;
2008
Contemporary Issues in Marketing and Consumer Behaviour Parsons 9780750687393 EL ;
2009
Convergence Marketing - Combining Brand and Direct for Unprecedented Profits Rosen 9780470164938 JW ;
2009
Corporate Creativity - The Winning Edge Khandwalla 9780070499492 MGH ;
2003
Creating Brand Loyalty - The Management of Power Positioning and Really Great Advertising Czerniawski 9780814405017 MGH ;
1999
Creating Powerful Brands, 4E de Chernatony / McDonald / Wallace 9781856178495 EL ;
2011
Creative Advertising - Ideas and Techniques from the Worlds Best Campaigns Pricken 9780500284766 Thames & Hudson ;
2002
Creative Product Design - A Practical Guide to Requirements Capture Management Bruce 9780471987208 JW ;
2000
Creative Strategy in Advertising, 10E Drewniany / Jewler 9781424069071 CL ;
2011
Creativity, Innovation, and Quality Plsek 9780873894043 ASQ ;
1997
Critical Marketing - Issues in Contemporary Marketing Tadajewski 9780470511985 JW ;
2008
Cross-Cultural Marketing Burton 9780415448932 TF - Routledge ;
2009
Customer-Focused Marketing - Actions for Delivering Greater Internal and External Customer Satisfaction Chaston 9780077076986 MGH ;
1993
Cutting Edge Advertising - How to Create the Worlds Best Print for Brands in the 21st Century, 3E Aitchison 9789810678883 Pearson - Prentice Hall ;
2008
Cutting Edge Commercials - How to Create the Worlds Best TV Ads for Brands in the 21st Century, 2E Aitchison 9789810680039 Pearson ;
2008
Cutting Edge Radio - How to Create the Worlds Best Radio Ads for Brands in the 21st Century Aitchison 9780130093158 Pearson - Prentice Hall ;
2003
Data-Driven Marketing - The 15 Metrics Everyone in Marketing Should Know Jeffery 9780470504543 JW ;
2010
Deception in the Marketplace - The Psychology of Deceptive Persuasion and Consumer Self Protection Boush / Friestad 9780805860870 TF - Routledge ;
2009
Developing New Products with TQM Gervirtz 0071133291 MGH ;
1994
Digital Marketing for Dummies Carter 9780470057933 JW ;
2007
Direct Marketing Power 9780074705087 MGH ;
2000
Direct Marketing - An Integrated Approach McDonald 9780071159517 MGH ;
1998
Direct Marketing - Strategy, Planning, Execution, 3E Nash 9780070460324 MGH ;
1995
Direct Marketing Handbook, The, 2E Nash 9780070460270 MGH ;
1992
Direct Marketing Management Roberts 013214784X Prentice Hall, Inc. ;
1989
Direct Marketing Rules of Thumb Bodian 0070063400 MGH ;
1995
Direct Marketing Success - What Works and Why Gosden 9780471513285 JW ;
1985
Direct Response Advertising - Made Easy Barnes 9781599180465 EP ;
2006
Divide and Conquer - Target Your Customers Through Market Segmentation Webber 9780471176336 JW ;
1998
Do-It-Yourself Advertising Ramacitti 9780814477434 AMACOM ;
1992
Do-It-Yourself Business Promotions Kit, The Griffin 0131060147 Prentice Hall, Inc. ;
1995
Driving Brand Value - Using Integrated Marketing to Manage Profitable Stakeholder Relationships Duncan 9780786308224 MGH ;
1997
Emerging Market Portfolios - Diversification and Hedging Strategies Papaioannou 0786303379 MGH ;
1997
Emotional Branding - The New Paradigm for Connecting Brands to People Gobe 9781581150780 Allworth Press ;
2001
Essentials of Contemporary Advertising, 2E Arens 9780071287579 MGH ;
2009
Essentials of Marketing Management Marshall / Johnston 9780071082020 MGH ;
2011
Essentials of Marketing Research, 2E Hair / Wolfinbarger / Ortinau / Bush 9780071220286 MGH ;
2010
Essentials of Marketing, 11E Perreault 9780071284608 MGH ;
2008
Essentials of Marketing, 2E Lancaster 9780071134477 MGH ;
1993
Essentials of Services Marketing Lovelock 9789810679958 Pearson - Prentice Hall ;
2009
Ethical Marketing and the New Consumer Arnold 9780470743027 JW ;
2009
Exhibit Marketing - A Success Guide for Managers, 2E Chapman 9780070112322 MGH ;
1995
Exhibit Marketing - A Survival Guide for Managers Chapman 0071001697 MGH ;
1987
Experience Effect, The - Engage Your Customers with a Consistent and Memorable Brand Experience Joseph 9780814415542 MGH ;
2010
Faith-Based Marketing - The Guide to Reaching 140 Million Christian Customers Hutchins / Stielstra 9780470422106 JW ;
2009
Forensic Marketing Barrett 0077079000 MGH ;
1995
From Brand Vision to Brand Evaluation - The Strategic Process of Growing and Strengthening Brands, 3E de Chernatony 9781856177733 EL ;
2010
Fundamentals of Creative Advertising, The Burtenshaw 9782940373185 AVA Publishing ;
2006
Fundamentals of Marketing, 9E Stanton 0071009418 MGH ;
1991
Gen Buy - How Tweens, Teens, and Twenty-Somethings are Revolutionizing Retail Yarrow / O Donnell 9780470400913 JW ;
2009
Get Clients Now! - A 28-Day Marketing Program for Professionals and Consultants Hayden 9780814479926 AMACOM ;
1999
Getting Partnering Right - How Market Leaders are Creating Long-Term Competitive Advantage Rackham 9780070517820 MGH ;
1996
Global Brand Integrity Management - How to Protect Your Product in Todays Competitive Environment Post 9780071494441 MGH ;
2008
Global Marketing Strategy Douglas 9780071132770 MGH ;
1995
Global Marketing, 6E Keegan / Green 9780137042685 Pearson ;
2011
Great Print Advertising Antin 0471557137 JW ;
1993
Greater Good - How Good Marketing Makes for Better Democracy Quelch 9781422117354 HBS Press ;
2007
Green Marketing Management Dahlstrom 9781111530372 CL ;
2011
Guerilla Marketing Excellence - The Fifty Golden Rules for Small-Business Success Levinson 9780395608449 Houghton Mifflin ;
1993
Guerilla P.R. Wired - Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between Levine 9780071382328 MGH ;
2002
Guerrilla Marketing for Dummies Margolis / Garrigan 9780470289679 JW ;
2008
Guerrilla Marketing for Job Hunters 2.0 - 1,001 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job Levinson / Perry 9780470455845 JW ;
2009
Guerrilla Marketing in 30 Days, 2E Levinson 9781599182667 MGH - Entrepreneur Press ;
2009
Guerrilla Marketing on the Internet - The Definitive Guide from the Father of Guerrilla Marketing Levinson 9781599181943 EP ;
2008
Guest-Based Marketing - How to Increase Restaurant Sales Without Breaking Your Budget Marvin 9780471153948 JW ;
1997
Handbook of Online and Social Media Research, The - Tools and Techniques for Market Researchers Poynter 9780470710401 JW ;
2010
Hands-On Guide to Creating Flash Advertising from Concept to Tracking - Microsites, Video Ads and More Fincanon 9780240809496 FP ;
2007
HBR on Brand Management Harvard 9781578511440 MGH ;
1999
HBR When Marketing Becomes A Minefield What Will You Do? Harvard 9781591395058 MGH ;
2004
Hey Whipple, Squeeze This - A Guide to Creating Great Ads Sullivan 9780471293392 JW ;
1998
Hey Whipple, Squeeze This - A Guide to Creating Great Advertising, 3E Sullivan 9780470190739 JW ;
2008
Home-Based Catalog Marketing - A Success Guide for Entrepreneurs Bond 9780070065956 MGH ;
1993
How Asia Advertises - The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them Aitchison 9780470820551 JW ;
2002
How to Develop and Manage Successful Distributor Channels in World Markets Fath 9780814403068 MGH ;
1995
In Search of a New Logic for Marketing - Foundations of Contemporary Theory Gronroos 9780470061299 JW ;
2007
Influencer Marketing - Who Really Influences Your Customers? Brown 9780750686006 BH ;
2008
Inspired Marketing - The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart Vitale 9780470183649 JW ;
2008
Instant Advertising Sugars 9780071466608 MGH ;
2006
Instant Appeal - The 8 Primal Factors That Create Blockbuster Success Kunkel 9780814409466 MGH - AMACOM ;
2009
Integrated Marketing - Making Marketing Work in Industrial and Business-to-Business Companies Skinner 0077077687 MGH ;
1994
Integrated Marketing Communication in Advertising and Promotion, 8E Shimp 9780324665314 CL ;
2010
Integration Marketing - How Small Businesses Become Big Businesses and Big Businesses Become Empires Joyner 9780470454596 JW ;
2009
International Marketing - Strategy and Theory, 5E Onkvisit 9780415772624 TF - Routledge ;
2009
International Marketing - Text and Cases Paul 9780070635883 MGH ;
2008
International Marketing, 14E Cateora 9780071288385 MGH ;
2009
Juicing the Orange - How to Open Creativity Into a Powerful Business Advantage Fallon 9781591399278 HBS Press ;
2006
Just Good Business - The Strategic Guide to Aligning Corporate Responsibility and Brand McElhaney 9781576754412 MGH - Berrett-Koehler ;
2008
Kellogg on Advertising and Media Calder 9780470119860 JW ;
2008
Kellogg on Marketing, 2E Tybout / Calder 9780470580141 MGH ;
2010
Kleppners Advertising Procedure, 13E Russell 9780132284875 Prentice Hall, Inc. ;
1996
Kleppners Advertising Procedure, 14E Russel 0139085750 Prentice Hall, Inc. ;
1999
Kleppners Advertising Procedure, 18E Lane / King / Reichert 9780132465519 Pearson ;
2011
Lead Generation Handbook, The - How to Generate All the Sales Leads Youll Ever Need -- Quickly, Easily, and Inexpensively! Bly 0814403638 MGH ;
1998
Levitt on Marketing HBS 0071033440 MGH ;
1991
Logos and No Gos - How to Understand and Get the Most From Your Brand IP Steward 9780470060377 JW ;
2006
Madscam - Kick-Ass Advertising Without the Madison Avenue Price Tag Parker 9781599180427 EP ;
2006
Management Skills in Marketing Morse 9813076089 MGH ;
1996
Managing Markets and Customers, RE Elearn 9780080557397 EL ;
2009
Market Information and Research Housden 9780080966618 EL ;
2010
Market Makers, The - How Leading Companies Create and Win Markets Spulber 007060584X MGH ;
1998
Market Mapping - How to Use Revolutionary New Software to Find, Analyze, and Keep Customers Baker 9780070036895 MGH ;
1993
Market Research Best Practice - 30 Visions for the Future Mouncey 9780470065273 JW ;
2007
Market-Based Management - Strategies for Growing Customer Value and Profitability Best 9780138564773 Prentice Hall, Inc. ;
1997
Market-Led Strategic Change - Transforming the Process of Going to Market. 4E Piercy 9781856175043 EL ;
2009
Marketing (1988) Bennett 0071004009 MGH ;
1988
Marketing (1992) Bovee 9780071125451 MGH ;
1992
Marketing - An Introduction, 4E Kotler 9780132631204 Prentice Hall, Inc. ;
1997
Marketing - Connecting with Customers Harrell 9780023502514 Prentice Hall, Inc. ;
1999
Marketing - Real People, Real Choices Solomon 9780132318044 Prentice Hall, Inc. ;
1997
Marketing - Text and Cases Theng 9780071138260 MGH ;
1994
Marketing Channels - A Relationship Management Approach Pelton 0256238588 MGH ;
1997
Marketing Channels, 5E Stern 9780132427937 Prentice Hall, Inc. ;
1996
Marketing Demystified - A Self-Teaching Guide Anselmo 9780071713917 MGH ;
2010
Marketing Ethics Brenkert 9780631214229 Blackwell Publishing ;
2008
Marketing for Engineers, Scientists and Technologists Curtis 9780470057094 JW ;
2008
Marketing Magic - Action-Oriented Strategies That Will Help You Find Customers, Promote Your Products or Services, Create Exciting Marketing Plans Debelak 9781558507043 Adams ;
1994
Marketing Management Marshall 9780071283182 MGH ;
2010
Marketing Management - An Asian Perspective, 2E Kotler 9780130109804 Prentice Hall, Inc. ;
1999
Marketing Management - Knowledge and Skills, 9E Peter 9780071280761 MGH ;
2008
Marketing Management - Strategies and Programs, 5E Guiltinan 0071133224 MGH ;
1994
Marketing Management and Strategy Doyle 9780130653505 Prentice Hall, Inc. ;
1994
Marketing Management, 13E 9780131357976 XXX ;
Marketing Management, 4E Winer / Dhar 9780130387929 Pearson ;
2011
Marketing Masters - Secrets of Americas Best Companies Walden 9780887305900 Harper Business ;
1993
Marketing Metrics - The Definitive Guide to Measuring Marketing Performance, 2E Farris / Bendle / Pfeifer / Reibstein 9780137058297 Pearson ;
2010
Marketing Mistakes and Successes 9780470169810 XXX ;
Marketing Myths That are Killing Business - The Cure for Death Wish Marketing Clancy 9780070113619 MGH ;
1994
Marketing of High-Technology Products and Innovations, 3E Mohr / Sengupta / Slater 9780131364912 Pearson ;
2010
Marketing of Services, The - A Total Approach to Achieving Competitive Advantage Irons 9780077090845 MGH ;
1997
Marketing Performance Assessment Bonoma 9780875842035 HBS Press ;
1988
Marketing Plan Handbook, The, 3E (with CD-ROM) Wood 9780135136287 Pearson ;
2007
Marketing Planning by Design - Systematic Planning for Successful Marketing Strategy Strauss 9780470721674 JW ;
2008
Marketing Power Plays - How the Worlds Most Ingenious Marketers Reach the Top of Their Game Business Week 9780071475587 MGH ;
2007
Marketing Research - A Practical Approach for the New Millennium Hair 9780071164764 MGH ;
2000
Marketing Research - In a Digital Information Environment, 4E Hair / Bush / Ortinau 9780071101073 MGH ;
2009
Marketing Research - The Right Way HBR 007103336X MGH ;
1991
Marketing Research, 2E (0139224289) Burns 0139224289 Prentice Hall, Inc. ;
1998
Marketing Research, 2E (9789810681579) Kong / D Orville 9789810681579 Pearson ;
2009
Marketing Research, 6E 9780136094234 XXX ;
Marketing Strategies for Competitive Advantage Adcock 9780471981695 JW ;
2000
Marketing Strategy - A Customer-Driven Approach Schnaars 9780029279533 FP ;
1991
Marketing Strategy - A Decision-Focused Approach Walker 9780070131552 MGH ;
2008
Marketing Strategy - A Decision-Focused Approach, 7E Walker / Mullins 9780070171466 MGH ;
2011
Marketing to the Affluent Stanley 9780070610477 MGH ;
1988
Marketing without Megabucks - How to Sell Anything on a Shoestring Horowitz 9780671760366 Prentice Hall, Inc. ;
1993
Marketing, 11E Etzel 9780071147354 MGH ;
1997
Marketing, 2E (Bovee) Bovee 9780071138505 MGH ;
1995
Marketing, 2E (Keegan) Keegan 9780130163875 Prentice Hall, Inc. ;
1995
Martin Pring on Market Momentum Pring 9780786311767 MGH ;
1993
Mastering Marketing - Complete MBA Companion in Marketing 9780273642220 FT ;
1999
Maxi-Marketing Rapp 0071002790 MGH ;
1987
Measuring Marketing - 103 Key Metrics Every Marketer Needs Davis 9780470821329 JW ;
2007
Media Strategies for Marketing Places in Crisis - Improving the Image of Cities, Countries and Tourist Destinations Avraham 9780750684521 BH ;
2008
MGH 36-Hour Marketing Course Seglin 0070560633 MGH ;
1990
MicroMarketing - Get Big Results by Thinking and Acting Small Verdino 9780071664868 MGH ;
2010
Mobile Advertising - Supercharge Your Brand in the Exploding Wireless Market Sharma 9780470185988 JW ;
2008
Mobile Marketing - Finding Your Customers No Matter Where They Are Krum 9780789739766 Pearson ;
2010
Multichannel Challenge, The - Integrating Customer Experiences for Profit Wilson 9780750687119 BH ;
2008
Multichannel Marketing - Metrics and Methods for On and Offline Success Arikan 9780470239599 Sybex ;
2008
Multinational Direct Marketing - The Methods and the Markets Miller 9780070423565 MGH ;
1995
New Marketing Conversation, The - Creating and Strengthening Relationships Between Buyers and Sellers Stein 9780324200577 TL ;
2005
New Marketing Imperatives - Innovative Strategies for Todays Marketing Challenges Yovovich 9780133110517 Prentice Hall, Inc. ;
1995
New Maxi-Marketing, The - The Classic Guide to Transforming Your Advertising, Promotion, and Marketing Strategy for the Information Economy Rapp 9780070520332 MGH ;
1996
New Rules of Marketing, The - How to Use One-to-One Relationship Marketing to Be the Leader in Your Industry Newell 9780786312283 MGH ;
1997
Nonprofit Marketing Guide, The - High-Impact, Low-Cost Ways to Build Support for Your Good Cause Miller 9780470539651 JW ;
2010
OmniPowerful Brand, The - The New Gold Standard in Brand Management Delano 9780814404591 AMACOM ;
1999
One Show Interactive - Volume 3 - Advertisings Best Interactive and New Media Shiratori 9780929837284 One Club Publishing ;
2005
Online Advertising Playbook - Proven Strategies and Tested Tactics from the Advertising Research Foundation Plummer 9780470051054 JW ;
2007
Personal Branding - A New Blueprint for Building and Aligning Your Brand Rampersad 9789833927852 Pearson - Prentice Hall ;
2009
Portable MBA in Marketing, The, 2E Schewe 9780471193678 JW ;
1998
Power Brands - Measuring, Making, and Managing Brand Success, 2E Riesenbeck / Perrey 9783527503902 JW ;
2009
Power of Industrial Brands, The - An Effective Route to Competitive Advantage Hague 9780077078393 MGH ;
1994
Principles of Marketing - A Global Perspective Kotler / Armstrong / Ang 9789810679521 Pearson - Prentice Hall ;
2009
Principles of Marketing - An Asian Perspective Kotler 9780131234390 Prentice Hall, Inc. ;
2005
Principles of Services Marketing Palmer 9780077077464 MGH ;
1994
Professional Services Marketing - How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success Schultz / Doerr 9780470438992 JW ;
2009
Profitable Purchasing Strategies Steele 0077092147 MGH ;
1996
Quality Assurance in Marketing - Setting Action Standards for Better Results Sparling 9780077078768 MGH ;
1994
Record Label Marketing, 2E Hutchison 9780240812380 EL ;
2010
Reinventing Interactive and Direct Marketing - Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives Rapp 9780071638029 MGH ;
2010
Repositioning - Marketing in An Era of Competition, Change, and Crisis Trout / Rivkin 9780071635592 MGH ;
2010
Reputation Marketing - Building and Sustaining Your Organizations Greatest Asset Marconi 9780658014291 MGH ;
2002
Rethinking Marketing - Sustainable Market-ing Enterprise in Asia, 2E (HB) Kotler 9789810678548 Pearson ;
2008
Rethinking Marketing - Sustainable Market-ing Enterprise in Asia, 2E (PB) Kotler 9789810677947 Pearson ;
2007
Riddle, The - Where Ideas Come From and How to Have Better Ones Razeghi 9780787996321 Jossey-Bass ;
2008
Sales and Marketing - The Only Book You Need If Youre New to Sales and Marketing FBB 9780070015685 MGH ;
1996
Sales, Marketing and Continuous Improvement Stowell 0787908576 JW ;
1997
Satisfaction - A Behavioral Perspective on the Consumer Oliver 9780071154123 MGH ;
1997
Science of Success, The - How Market-Based Management Built the Worlds Largest Private Company Koch 9780470139882 JW ;
2007
Secrets of Effective Direct Mail, The Robinson 9780071006309 MGH ;
1989
Secrets of the Marketing Masters - What the Best Marketers Do and Why It Works Martin 9780814409435 MGH - AMACOM ;
2009
Sell the Brand First - How to Sell Your Brand and Create Lasting Customer Loyalty Stiff 9780071470421 MGH ;
2006
Services Marketing Zeithaml 0071148817 MGH ;
1996
Services Marketing - Integrating Customer Focus Across the Firm, 2E Zeithaml 9780071169943 MGH ;
2000
Services Marketing - Integrating Customer Focus Across the Firm, 5E Zeithaml / Bitner / Gremler 9780071263931 MGH ;
2009
Services Marketing - People, Technology, Strategy, 7E Lovelock / Wirtz 9780136118749 Pearson ;
2011
Seven Lost Secrets of Success, The Vitale 9780470108109 JW ;
2007
Shiny Objects Marketing - Using Simple Human Instincts to Make Your Brand Irresistible LaBonte 9780470357675 JW ;
2008
Social Psychology of Consumer Behavior Wanke 9781841694986 TF - Psychology Press ;
2009
Solution-Centric Organization, The - Transform Your Revenue Engine to Market and Sell High Value Solutions Eades 9780072262643 MGH ;
2006
Sponsorship for a Return on Investment Masterman 9780750668378 BH ;
2007
Start and Succeed in Multilevel Marketing Rishel 0471247782 JW ;
1999
Startup Guide to Guerrilla Marketing - A Simple Battle Plan for First-Time Marketers Levinson 9781599181530 EP ;
2008
Strategic Integrated Marketing Communications Percy 9780750679800 BH ;
2008
Strategic Marketing Cravens 0256214387 MGH ;
1997
Strategic Marketing - An Introduction, 2E Proctor 9780415458177 TF - Routledge ;
2008
Strategic Marketing Management Moutinho / Southern 9781844800001 CL ;
2010
Strategic Marketing Planning, 2E Gilligan 9781856176170 EL ;
2009
Strategic Marketing, 5E Cravens 0071144684 MGH ;
1997
Strategic Role of Marketing, The - Understanding Why Marketing Should Be Central to Your Business Strategy Davies 9780077078546 MGH ;
1995
Strategy - Winning in the Marketplace - Core Concepts Analytical Tools Cases, 2E Thompson 9780071119337 MGH ;
2006
Succeeding Like Success - The Affluent Consumers of Asia Wong 9780470822104 JW ;
2007
Sustainability Marketing - A Global Perspective Belz / Peattie 9780470519226 JW ;
2009
Tested Advertising Methods, 5E Caples 9780132446099 Prentice Hall, Inc. ;
1997
Think ASEAN! - Rethinking Marketing Toward ASEAN Community 2015 Kotler 9780071254052 MGH ;
2007
Think Like a Marketer - What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition Sonnier 9781601630735 MGH - Career Press ;
2009
Total Relationship Marketing - Marketing Management, Relationship Strategy, CRM, and a New Dominant Logic for the Value-Creating Network Economy Gummesson 9780750686334 BH ;
2008
TQM for Sales and Marketing Management Cortada 9780071132473 MGH ;
1993
TQM for Sales and Marketing Management (HB) Cortada 9780070237520 MGH ;
1993
Transforming Your Go-to-Market Strategy - The Three Disciplines of Channel Management Rangan 9781591397663 MGH ;
2006
Trout on Strategy - Capturing Mindshare, Conquering Markets Trout 9780071437943 MGH ;
2004
Truth About Creating Brands People Love, The Till / Heckler 9780137128167 Pearson - FT Press ;
2009
UN Marketing - Stop Marketing, Start Engaging Stratten 9780470617878 JW ;
2010
Upside-Down Marketing - Turning Your Ex-Customers Into Your Best Customers Walther 9780070680470 MGH ;
1994
Value Creation - The Power of Brand Equity Neal 9781587992049 CL ;
2008
Value-Based Marketing - Marketing Strategies for Corporate Growth and Shareholder Value, 2E Doyle 9780470773147 JW ;
2008
Waking the Giant - Revitalising the Mature Brand Steidl 9781742169521 JW ;
2009
What is Branding? Healey 9782888931355 APD ;
2010
What is Marketing? Silk 9781422104606 HBS Press ;
2006
What Makes Winning Brands Different - The Hidden Method Behind the Worlds Most Successful Brands Buchholz 9780471720256 JW ;
2000
Why Customers Really Buy - Uncovering the Emotional Triggers That Drive Sales Goodman 9781601630414 MGH - Career Press ;
2009
Winning in High-Tech Markets - The Role of General Management Morone 0071033866 MGH ;
1993
Wireless Rules - New Marketing Strategies for Customer Relationship Management Anytime, Anywhere Newell 9780071374378 MGH ;
2001
World Famous - How to Give Your Business a Kick-Ass Brand Identity Tyreman 9780814409343 MGH - AMACOM ;
2009

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